PriyanshuC.

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PriyanshuC.

Redesigning the user journey for an AI interior design platform

Redesigning the user journey for an AI interior design platform

DreamDen is an AI-assisted interior design platform that helps users explore design directions by generating moodboards, 2D/3D room concepts, and real-world product suggestions from simple prompts.

DreamDen is an AI-assisted interior design platform that helps users explore design directions by generating moodboards, 2D/3D room concepts, and real-world product suggestions from simple prompts.

View live product → app.dreamden.ai

View live product → app.dreamden.ai

Role

Role

UI UX Designer

UI UX Designer

Duration

Duration

16 weeks

16 weeks

Tools

Tools

Figma

Figma

The Problem

The Problem

The landing page failed to communicate DreamDen’s core value, creating a discoverability issue. Despite offering AI room generation, shoppable products, and designer access, these features were not clearly showcased. First time users struggled to understand the platform’s benefits, leading to confusion and lower engagement.

The landing page failed to communicate DreamDen’s core value, creating a discoverability issue. Despite offering AI room generation, shoppable products, and designer access, these features were not clearly showcased. First time users struggled to understand the platform’s benefits, leading to confusion and lower engagement.

Old Homepage of DreamDen

Old Homepage of DreamDen

Solution

Solution

The homepage was redesigned to give users a clear direction from the moment they land. A prominent CTA guides users toward taking action, while a clear value proposition explains what the product does. Social proof was added to build trust and credibility, and dedicated user journeys were introduced to help different user groups quickly access the features most relevant to them.

The homepage was redesigned to give users a clear direction from the moment they land. A prominent CTA guides users toward taking action, while a clear value proposition explains what the product does. Social proof was added to build trust and credibility, and dedicated user journeys were introduced to help different user groups quickly access the features most relevant to them.

Play the video to check the new Homepage design for DreamDen

Play the video to check the new Homepage design for DreamDen

Live Figma Prototype →

User Research

User Research

Access to users was limited during the internship period. I conducted 2 in-depth interviews with early platform users. A small sample, but both conversations surfaced themes that directly shaped the redesign direction.

Access to users was limited during the internship period. I conducted 2 in-depth interviews with early platform users. A small sample, but both conversations surfaced themes that directly shaped the redesign direction.

"The AI feature is impressive, but the results feel superficial. I'd trust it more if it followed real interior design rules. Give it architectural standards to work from".

"The AI feature is impressive, but the results feel superficial. I'd trust it more if it followed real interior design rules. Give it architectural standards to work from".

— User 1 · Interior designer

— User 1 · Interior designer

"The interface feels similar to other AI tools. If I can get the same output from Gemini faster, why would I use this? What makes DreamDen different?"

"The interface feels similar to other AI tools. If I can get the same output from Gemini faster, why would I use this? What makes DreamDen different?"

— User 2 · Interior designer

— User 2 · Interior designer

What this revealed

Users found the core AI capability interesting, but struggled to see clear differentiation from other tools. The value of the platform was not immediately evident, especially in the early interaction stages.


Additionally, while users appreciated the idea of generating designs and related outputs, there was a lack of clarity in how to navigate or act on those outputs.

How this informed the redesign

Based on these early insights, the focus shifted to:


  • Clearly communicating what makes DreamDen different

  • Improving first-time user understanding of the product’s value

  • Structuring outputs in a way that makes them more actionable and usable

Screens designed

Screens designed

🏠

Homepage

Full redesign. 3 user flows. Figma live prototype for developer handoff.

🛒

Shopping List

Designed from scratch. Category tabs, product grid, vendor links, cost tracker.

✨

Generation Screen

Improvements to AI output flow and result display states.

🔐

Login / Sign up

Popup modals and full-screen flows. Both states designed.

💳

Subscription page

Improved pricing tier layout and plan comparison structure.

👤

User Profile

Full redesign of user dashboard.

📱

Mobile — all screens

All of the above designed from scratch for mobile. Responsive layouts for every screen.

New Homepage
Value-first structure: hero stats → designer marketplace → AI generation CTA → inspiration gallery → room type onboarding → testimonials

Live Figma Prototype →

Generation Screen — Did some changes in the previous design
Added a new feature the user is able to see 3 variations of the same desgin and then select the desired one to see the shopping list in the next page.

Shopping list — Designed from scratch
Category tabs, three-column product grid, vendor attribution, selection states, persistent grand total sidebar. Estimated cost visible at all times.

Mobile Screens

Mobile Screens

Home Screen

Generation Screen

Shopping list

Impact

Impact

The redesign led to a significant increase in engagement and conversions. Active session time more than doubled from 48s to 112s, while scroll depth increased from 73.42% to 90.45%, showing that users explored more of the experience.

Login conversions nearly tripled from 4.38% to 12.23%, alongside increases in file uploads, outbound clicks, and form submissions.

View live product → app.dreamden.ai

View live product → app.dreamden.ai

Connect on

chauhanpriyanshu48@gmail.com

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LinkedIn

YouTube

Instagram

Connect on

chauhanpriyanshu48@gmail.com

Back to Top

LinkedIn

YouTube

Instagram

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